Las Vegas Tourism Campaign Lets Freak Flags Fly

The work, from longtime agency R&R Partners, is the first effort since the shop recruited its top creative from TBWA\MAL

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In certain circles, behavior that could be called “weird” or “obsessive” might get the side-eye. But not in Las Vegas, a little slice of nonjudgmental heaven and a magnet for adventurous folks of all stripes—especially superfans looking to let their freak flags fly.

That’s the take-away from a new campaign for the Las Vegas Convention and Visitors Authority from longtime agency R&R Partners. The collaborators have debuted “Whatever You Go For, Go All Out” with a clown car of characters—though no actual clowns—unapologetically wearing their passions on their sleeves.

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