Inside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
CMO Fabiola Torres explains how creator collaborations and AI-driven personalization are part of Gap's marketing.
Food Creator Molly Baz Launches Mayonnaise Brand
Food influencer Molly Baz introduced her own mayonnaise line, Ayoh, marking her entry into the condiment scene and likely proving less controversial than some of her other 2024 projects
Resume Rewind: Linqia VP Keith Bendes on the Power of Being Multifaceted
“I did have a very nontraditional career,” Keith Bendes, vice president of strategy at influencer marketing agency Linqia, told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting [...]
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
These behind-the-scenes stars are making big moves for their brands, while keeping an eye on the future.
3 Tips for Success in Social Commerce and Creator Marketing
To discuss how brands can turn social commerce into a revenue stream and work with creators, execs from Pair Eyewear and shopping platform LTK took the stage at ADWEEK's Mediaweek.
Resume Rewind: Brendan Gahan Reveals What Made Him Choose LinkedIn as the Focus for His Influencer Agency
Brendan Gahan, CEO and cofounder of Creator Authority, is featured in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.
Scan Creators’ History for Brand Safety: Viral Nation Updates Reputation Solution, Secure
Global social media marketing and creator agency Viral Nation detailed major updates to Secure, its AI-powered brand reputation solution.
Creators Are Becoming ‘The Core of Cultural Shifts’
Authenticity is key. The phrase appears in virtually every conversation about influencer marketing. And while it remains accurate, panelists at a group chat at ADWEEK House during Advertising Week New [...]
How 3 Creators Found Brands to Back Their Content
Talent managers can help creators secure long-term brand deals.
How Drugstore Brands Are Challenging Luxury Beauty With Price-Conscious Ads
Creators and consumers are shifting to affordable brands that match premium formulas.
4 Reasons Brands Should Invest More in Latin ‘Craft’ Creators
They are often the originators of what becomes influential in culture, shaping the trends we later see on social media.
Pearpop to Unveil Creator Marketing Collab Platform PAIR at Brandweek
Cole Mason, co-founder and CEO of Pearpop, introduces AI-powered creator review platform for brands.
How These Olympic Athletes Are Winning on Social Media
The 2024 Paris Summer Games athletes going for gold on Instagram and TikTok.
Creator Etiquette 101: Brand Partnerships and Controversies
What should creators do when the brands they represent get backlash?
A New Crop of Dealmakers Will Flood Cannes Lions This Year
From retail media to creators, festival participants reflect the changing marketing landscape.