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Brands looking to connect with Gen Z often don’t know how to connect with them. Talent agency giant United Talent Agency hopes to change that.
In February, UTA acquired Gen Z consulting firm JUV Consulting for an undisclosed amount to form a practice called Next Gen focused on helping marketers reach younger consumers. This week, Next Gen will host its ZCON conference—an annual conference that brings together Gen Z leaders from industries like beauty, tech, and entertainment—for the first time under the ownership of UTA.
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