Paramount+ Launches Bingeable Pop-Up Channel On VIZIO’s WatchFree+
The FAST channel bridges the gap between streaming environments with interactive Content Connections to drive Paramount+ subscriptions
VIZIO today announced its latest WatchFree+ pop-up channel in partnership with Paramount+, which leverages bingeable content experiences to streamline viewer navigation between free ad-supported streaming television (FAST) and app-based environments.
The channel features free access to select episodes of Paramount+ fan favorites such as Tulsa King, Dexter, Frasier, and Special Ops: Lioness, with interactive Content Connections driving viewers to its app, where they can access more entertainment. The pop-up has already generated hundreds of thousands of sessions, with VIZIO’s Content Connections driving viewers into the Paramount+ app and click-through rates above average industry benchmarks.
Paramount+ is also promoting the channel on VIZIO’s Home Screen, which is the first stop for millions of viewers every day. The pop-up channel has been running through the entire month of October and is available to all VIZIO viewers.
VIZIO debuted the Content Connections tool in 2023 to simplify the fragmented streaming landscape. The offering is helping select media & entertainment partners reach unique VIZIO viewers and drive subscription sign-ups by bridging the gap across streaming environments.
“This is a perfect example of how content owners can combat TV fragmentation and create a seamless viewing experience across streaming environments,” said Sean Booker, Head of Media & Entertainment, National Advertising Sales at VIZIO. “And when you pair this FAST-focused experience with the Smart TV Home Screen, VIZIO is uniquely positioned to reach viewers before they start splitting off into streaming environments.
About Paramount+
Paramount+, part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment and news brands, is a direct-to-consumer digital subscription video on-demand and live streaming service, combining live sports, breaking news and A Mountain of Entertainment™. The streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. Paramount+ with SHOWTIME, the service’s cornerstone plan, is also home to SHOWTIME® content, including scripted hits and critically acclaimed nonfiction projects and films. This premium plan includes unmatched events and sports programming through the local live CBS stream, including golf, basketball and more. All Paramount+ subscribers have streaming access to CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis.
For more information about Paramount+, please visit www.paramountplus.com, and follow @ParamountPlus on social media.
