A Brand-Aware AI Content Strategy

AI is changing the way marketers create content, but there’s a big risk. It can make everything look and feel the same–generic, bland, forgettable. Your brand’s identity, creativity, and what makes you stand out can easily get lost. That’s exactly why senior marketers are turning to tools like brand-aware AI to stay ahead.

Discover how this type of AI is shaping the future of marketing, from content to experience and everything in between, with Sitecore and Microsoft leaders. You’ll find out:

• What brand-aware AI is, and how to leverage it for better content
• Strategies to enhance your brand voice, rather than flatten it, using AI
• Tips for integrating this approach into your existing workflows

See all upcoming ADWEEK webinars.

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Speakers

Michele Fisher

Global Director, Business Strategy, Microsoft

Kelly Masters

Senior Product Marketing Manager, Sitecore

Michele Fisher

Global Director, Business Strategy, Microsoft

Michele is a global strategy director at Microsoft, and a sought-after brand consultant specializing in marketing innovation with AI. Her career includes pivotal roles at Amazon Ads and The Walt Disney Company, where she drove retail media innovation.

Kelly Masters

Senior Product Marketing Manager, Sitecore

Kelly is a seasoned product marketer with a decade of experience in B2B technology. She has worked with both dynamic startups and multibillion-dollar organizations, bringing a unique blend of strategic insight and creative storytelling to every project.