Collaborating with the right creators and other talent can be a huge boost to a brand’s visibility and bottom line. But maximizing the long-term ROI of these campaigns requires careful coordination of usage rights and assets to ensure compliance. That’s why leading marketing organizations are turning to a powerful martech combination that includes DAM and brand management, along with a business affairs licensing platform and AI-powered content tracking, to achieve this goal.
Discover a new approach to help you launch campaigns faster, eliminate surprise usage violations, and give your brand more visibility into how you’re working with talent. You’ll find out:
- Best practices to centralize talent and assets for seamless, cost-effective production
- How to harness the power of AI to track, take down, and renew content published on web, social, and e-commerce sites
- How to integrate DAM and rights management technologies to optimize production by over 50% and drive millions in dollars saved
See all upcoming ADWEEK webinars.
Matt Kuruvilla
Director, Enterprise Sales, FADEL
Jake Athey
VP of Sales & Go-To-Market, DAM & PIM, Acquia
