Embrace ‘Found’ Content for Better Brand Storytelling

Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs a fresh strategy that transforms customers, employees, and communities into active participants in brand storytelling. This kind of “found” creative goes above and beyond user-generated content and allows you to tap into culture and co-create with your community.

Rethink how to make dynamic, inclusive, and culturally relevant campaigns with Tom Christmann, creative director and found content evangelist at Catch+Release. You’ll find out:

• How to build more authentic connections and leverage collective creativity
• Strategies to adapt to a saturated content landscape
• Ways to make more content than ever

See all upcoming ADWEEK webinars.

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Speakers

Tom Christmann

Executive Creative Director, Found Content Evangelist, Catch+Release

Tom Christmann

Executive Creative Director, Found Content Evangelist, Catch+Release

At Catch+Release, a content curation and licensing technology company, Tom helps inspire marketers to embrace the joy of co-creation. He’s also a partner at TiNY, a creative boutique based in NYC. Tom’s Budweiser Super Bowl spot, “Heroes Welcome,” made at Anomaly, was nominated for an Emmy award, and his work has received multiple industry awards and honors.