It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Brands using this approach have seen up to a 55% improvement in brand lift and increased media efficiency, according to data from Kantar.
Hear how brands can use AI-driven media and creative measurement to shape their media planning strategy and brand growth, with performance and analytics experts from Kantar, Reddit and MassMutual. You’ll find out:
- Why marketers should move beyond traditional brand lift studies and focus on identifying key brand drivers to optimize media planning more effectively and rapidly
- How AI-driven measurement tools provide actionable recommendations for improving channel optimization, audience segmentation, and more
- How an AI-powered holistic campaign analysis can enhance media planning and contribute to stronger brand building
See all upcoming ADWEEK webinars.
Speakers
Ryan Brendle
Global Head of Marketing Science, Reddit
Bridget Nelson
Head of Brand Performance and Audience Research, MassMutual
Jeremy Jones
VP, Media Analytics, Kantar, North America
