It’s Time for a Fresh Approach to Creative Adtech
What you need to know to find the right provider
Marketers today face mounting challenges as privacy concerns grow, and traditional audience-targeting strategies lose effectiveness. With consumers increasingly taking privacy-protecting actions, advertisers need a new approach. Creative adtech, powered by automation, personalization, and AI insights, offers a solution to boost advertising performance across channels.
A new report from Forrester, “The Forrester Wave: Creative Advertising Technologies, Q4 2024” evaluates nine creative adtech providers—categorizing them as either Challengers, Contenders, Stronger Performers, or Leaders, with AI-powered ad platform Smartly recognized in the Leader category. The evaluation helps marketers navigate this complex landscape by providing insights needed to confidently choose the right platform to boost both brand and performance outcomes.
Key takeaways from the report include:
- Platform spotlight: Discover which adtech providers excel at supporting the full creative lifecycle—from ideation to performance tracking.
- Cross-channel credibility: Leading platforms offer full-funnel advertising solutions that bridge both walled gardens and the open internet.
- AI and proprietary signals: This powerful combo can mitigate the challenges of data deprecation, transforming your creative efforts into a powerful tool for success.
Discover which providers can help you enhance advertising performance. Download the report.
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