NBC News’ Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It’s the show’s longest reign at the top of both measured categories since March 2020.
That achievement is all the more impressive considering that few significant news events happened the week of Nov. 11. However, Today did reveal a changing of the guard on Thursday, Nov. 14, with Craig Melvin officially named as Hoda Kotb’s replacement starting in January 2025
It should be noted that ABC News’ Good Morning America remained within striking distance of Today as only 28,000 total viewers separated the two rivals.
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