Christena Garduno
Christena Garduno is CEO of Media Culture, a multichannel brand response media agency that drives growth for global clients with innovative and performance-driven media campaigns. She is a member of the Forbes Agency Council, a Fast Company Executive Board Member, and the recipient of an Echo Award for her work with Turbo Tax.
<strong>How Wicked Avoided Consumer Fatigue To Create Box Office Magic</strong>
From the ubiquitous pink of the Barbie movie to the pervasive green of Wicked, these mega-marketing efforts raise a critical question: When does a campaign cross the line from excitement [...]