Jamie King
Jamie King is the CEO and chief strategy officer of the full-service agency Camp + King. He started in the Research Department at Leo Burnett over twenty years ago; since then, he’s worked at LB Works, Hal Riney and Euro RSCG/Havas. He’s been featured in Crain’s “40 under 40,” when he was under 40.
Does Your Brand Have an Intellectual Alibi?
Putting logic behind the emotional decision of choosing a product.
Make Waves—But Make Sure They Propel the Brand Forward
This model ensures a QSR brand can create varied yet consistent content, reinforcing why it's special and, more importantly, why consumers should choose it—now and in the future.