Mita Mallick
Mita Mallick is currently the head of inclusion, equity and impact at Carta and author of Reimagine Inclusion, a Wall Street Journal bestseller.
3 Things Brands Must Keep in Mind to Get Diwali Right
This year, brands like Target, Cartier, and Mattel participated in the festival of lights.
3 Things Marketers Must Consider When Entering the Political Chat
If you don't have a strategy for navigating the presidential election, it's not too late.
Starbucks Refreshers—Cultural Appropriation or Appreciation?
Boba-inspired beverages Starbucks Refreshers fail to credit the rich history of the Asian beverage.
Naomi Osaka Chose a Taboo Path. Bobbie Walked With Her
Naomi Osaka chose a taboo path. Formula brand Bobbie walked with her.
One Team, One Dream: What Marketers Can Learn From Dove and Nike Partnership
The Body Confident Sport program exemplifies how big of an impact brands can make together.
Barbie Marketing 101: The Road to Inclusion Doesn’t Happen Overnight
3 Lessons marketers can take from Barbie on how to re-energize a legacy brand to reflect today's world.
Once Again, Dove Shows How to Put Brand Purpose Into Action
The beauty brand demonstrates how to show up for consumers.
P&G Continues to do the Work in Its Allyship Journey to the Black Community
The latest campaign film Unbecoming digs deep into consumers' lived experiences.
Marketers Need to Fight the Ways Colorism Shows Up in Our Industry
Colorism has significantly impacted my life, and I am not alone.
Learn From Adidas’ Mistake—Act Fast
The brand severing ties with Kanye West may have been too little, too late.