The CMO Summit East is an invitation-only gathering of CMOs and senior marketing leaders from some of the world's leading brands. Featuring a number of influential speakers and presenters, the CMO Summit covers a wide range of industry topics, including the role of modern marketing organizations, the importance of managing customer relationships, and why brands need to reimagine themselves to keep pace with a changing world. Adweek’s CMO Summit article presents many of the highlights from the event, enabling industry professionals to tap into marketing discussions and apply this knowledge to their own efforts.