5 Ways TikTok’s AI Ad Buying Tool Smart+ Can Catch Up With Meta’s ASC
Since Smart+'s October launch, brands have flagged inconsistent performance—some even pulled their campaigns.
40% of an Ecommerce Brand’s Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains
Growth in AI-generated and MFA sites are causing headaches.
How Coca-Cola’s AI Holiday Ad Went From Praise To Rage
Initially, Coca-Cola’s AI-powered remake of its 1995 commercial, “Holidays Are Coming,” seemed to be well received. System1, which tests emotional responses to ads, found an “overwhelmingly positive” consumer response to [...]
AI-Powered Holiday Ad Earns Coca-Cola a Lump of Coal
Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI, catching heat for its remake of classic 1995 spot “Holidays Are Coming.”
Inside Chris Marino’s Customer-Focused Data Strategy at Google
"Right now is the greatest time ever to be a marketer."
Perplexity Rolls Out Its AI-Powered Ecommerce Experience in the US
The AI firm is competing against Google and TikTok.
OpenAI Is Paying Dotdash Meredith At Least $16 Million to License Its Content
Most of the deals that OpenAI has struck with publishers are structured around two components, according to a leaked pitch deck: fixed and variable
Behind the Scenes of Coca-Cola’s AI Reinvention of a Holiday Classic
One of the buzziest campaigns of the holiday season so far is Coca-Cola’s artificial intelligence (AI) reboot of its classic ad, “Holidays Are Coming.”
Perplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market
AI startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.
AI Influencers Can Now Rep Your Brand. Should They?
Consumers distrust virtual characters they know are preprogrammed yet pretend to have a mind of their own.
Future-Proofing Finance With Empathy and Innovation
Principal Financial Group CMO Beth Wood on AI, making connections and personalizing finance.
The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.
Dow Jones Wins AI Licensing Deals With More Than 4,000 News Outlets Like the AP
The media giant's Factiva platform will surface gen AI search results from publishers including The Associated Press and The Wall Street Journal.
Coca-Cola Brings Its Classic Holiday Characters to Life With AI
Coca-Cola is bringing its iconic holiday characters, such as Santa Claus, its caravan trucks, and its polar bears, to life with AI. This holiday season, the brand is unveiling AI-driven [...]
As NFL Fandom Evolves, It’s Turning to AI to Keep Up
The league is testing how the tech can bust language barriers and scale personalization.