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CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make every day can change the trajectory of brands and businesses. That’s a daunting reality—but the payoff can be significant.
Now in its second year, the Marketing Vanguard Awards recognize the most impactful of these leaders: the CMOs powering their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards, and ultimately their businesses.
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This story appeared in the Nov. 12, 2024, issue of Adweek magazine. Click here to subscribe.
