Why Pepsi Hijacked McDonald’s and Wendy’s Soda Cups
Amid the cola wars, this is 'more than just a stunt' for Pepsi.
Food Creator Molly Baz Launches Mayonnaise Brand
Food influencer Molly Baz introduced her own mayonnaise line, Ayoh, marking her entry into the condiment scene and likely proving less controversial than some of her other 2024 projects
Balancing Heritage and Innovation With Mars
CMO Matthew Graham on how data shapes consumer understanding at the food giant.
Navigating Brand Transformation With Kraft Heinz CMO Todd Kaplan
"We need to find that sweet spot between creativity and business objectives."
How Curiosity and Innovation Fuel Success With PepsiCo
Meghan Archer, vp of digital commerce, on how cultivating a strong team makes for an agile company.
The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.
Lidl Takes On Coca-Cola With Its Own Christmas Truck in the UK
Food retailer Lidl, which operates roughly 12,350 stores across 31 European countries, is turning a can of its Freeway cola brand into a truck weighing 15 tons and measuring 20 [...]
Papa Johns Hires Former Pizza Hut Marketer Jenna Bromberg as CMO
She joins from Carter's to lead the chain's 'next chapter.'
Cumulus Coffee’s Mesh Gelman on the Next Phase of Cold Brew
The Starbucks alum wants to improve the homemade cold brew experience.
Deliveroo’s Global Marketing Boss Adam Bishop Exits
The chief product and marketing officer previously scaled the takeout app's ad business.
How the Maker of Hendrick’s Gin and Glenfiddich Is Breaking Through With Gen Z
William Grant & Sons managing director Paul Basford on the consumer insights that matter.
Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials
The Super Bowl 59 ad tracker shows ongoing updates of the latest 2025 Big Game commercials.
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
These behind-the-scenes stars are making big moves for their brands, while keeping an eye on the future.
Danone’s Linda Bethea on Balancing Purpose and Performance in a Changing CPG World
The CMO on marketing at a certified B Corp company and career bravery.
How J.M. Smucker Puts a Modern Twist on Timeless Brands
CMO Gail Hollander on the art of staying relevant.