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In this episode of the Brave Commerce podcast, MikMak founder & CEO Rachel Tipograph and Profitero resident Sarah Hofstetter welcome Matthew Graham, CMO of global food and nutrition at Mars, parent company of iconic brands ranging from Skittles to Kind and Whiskas.
They delve into the delicate balance between honoring a brand’s rich heritage and driving innovation in a fast-changing industry. Drawing from Mars’ century-long legacy, Graham shares how the company evolves its marketing strategies to remain relevant to modern consumers while staying true to its core values.
He also explores the pivotal role data plays in shaping consumer understanding. By leveraging advanced analytics, Mars identifies emerging trends, tailors campaigns to meet diverse consumer needs, and ensures its messaging resonates across global markets. His insights illuminate how brands can create deeper connections with their audiences in an increasingly digital landscape.
Finally, the conversation highlights the importance of innovation in fueling growth. From developing new products that cater to shifting preferences to embracing cutting-edge technologies, Graham reveals how Mars stays ahead of the curve.
Key Takeaways:
Balancing Tradition With Modernity: Learn how Mars integrates its iconic legacy with forward-thinking strategies to stay relevant.
Data-Driven Consumer Insights: Discover how Mars utilizes data to uncover trends and shape consumer-centric marketing campaigns.
Driving Growth Through Innovation: Understand the role of innovation in developing products and campaigns that meet evolving consumer expectations.
