Walmart Becomes the Latest (and Largest) Brand to Slash DEI Initiatives
The latest DEI domino to fall is also the largest DEI domino to fall, as retail colossus Walmart confirmed that it was scaling back or eliminating related initiatives.
Inside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
CMO Fabiola Torres explains how creator collaborations and AI-driven personalization are part of Gap's marketing.
Adtech Firm Criteo Lays Out Its Plan to Win In Retail Media
Criteo CEO Megan Clarken sees a big opportunity in retail media.
Drop Your Assumptions: Social Commerce Trends Buck Gender and Age Stereotypes
Men are more likely than women to follow brand accounts, engage with influencers, and buy things impulsively.
Lululemon Taps Google’s Brandon Viney as North America Brand Creative Director
The Wieden+Kennedy alumni will be one of four creative regional leads.
JD Sports Redefines Family in Subversive Holiday Campaign
Sportswear retailer JD Sports overturns idealized images of families that are often present in holiday marketing.
John Lewis Christmas Ad Goes in New Direction With Relatable Sister Story
John Lewis ventures into new territory for its anticipated Christmas ad.
Abigail Jacobs Joins REI Co-Op as CMO
Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op.
Walmart’s Black Friday Campaign Spoofs Your Favorite Film Genres
Walmart debuted "Deals of Desire," a 10-part series spoofing genres of entertainment and dropping Black Friday deals.
Amazon Has Slashed Its US Ad Spend by $700 Million This Year
Amazon, Target, Walmart, Temu, and Shein spent $5.6 billion on U.S. ads this year.
Transforming the Shopping Experience With Placer.ai and Vibenomics
Dan Hight and Paul Brenner share innovative strategies for dynamic in-store advertising.
Bridgerton Star Adjoa Andoh Serves Beauty in Boots Christmas ‘Werkshop’
Boots Christmas ad stars Bridgerton actor Adjoa Andoh as the British retailer expands further in beauty.
Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens serves around 8 million customers daily, generating around $30 billion in quarterly revenue.
Gap’s Creator Choir Throws it Back to the ’90s With a Festive Janet Jackson Cover
The retailer continues its nostalgia trip with an all-singing holiday ad
Amazon’s Ad Business Grew Faster Than the Company’s Overall Growth in Q3
The numbers $14.3 billion — The amount Amazon made from net sales of its advertising services in Q3, up 19% year-over-year. Ads made up almost 9% of Amazon’s total sales. [...]