Colin Daniels
Colin Daniels is a digital editor at Adweek. Daniels' career spans the fields of marketing, public relations and journalism. As a journalist, Colin’s areas of focus were previously entertainment, lifestyle and real estate news.
Bravo and Van Leeuwen Scoop Up Fan Engagement With Real Housewives Ice Cream
The collaboration for The Real Housewives of Salt Lake City combines ice cream, fandom, and exclusive experiences to redefine how entertainment brands engage audiences.
Inside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
CMO Fabiola Torres explains how creator collaborations and AI-driven personalization are part of Gap's marketing.
Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators
LinkedIn is rolling out new video and newsletter tools to appeal to creators.
Creators Can Now Make Affiliate Money From Linking Target Products Through Linktree
Linktree works with more than 35 retailers and says that 50 million people use its technology.
TikTok Artists Are Looking at Music Industry Events to Build Their Brands
Tayler Holder is an example of how TikTok artists are trying to break out beyond the app
Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
The entreprenaur highlights the shift from traditional media to organic social media, where creative content now drives reach and consumer insights.
8 Months After Acquiring JUV Consulting, UTA Is Pitching Brands on How to Reach Gen Z
UTA claims that revenue from the annual two-day conference ZCON grew 150% year-over-year.
Civic Wisdom Foundation Wants to Register Young Voters Weeks Ahead of US Election
Civic Wisdom Foundation teamed up with David&Goliath to drive voter registration through the nonpartisan campaign.
How Emma Grede Builds Product-Based Brands for Celebrities
Good American and Skims have moved beyond their celeb ties.
How McCafé At Home Worked With Puerto Rican Artist Lunay
McCafé At Home worked with Puerto Rican artist Lunay on a campaign tied to Hispanic Heritage Month.