Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media

According to Gary Vaynerchuk, marketers should spend more time developing creative for social media.

At ADWEEK’s Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek’s chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights.

“I believe that most people in Fortune 5000 land have not grasped the fact that individual pieces of creative now create the reach and the consumer insights in a way that we all dream of as marketers,” Vaynerchuk said.

For example, brand managers tend to use social media to build customer relationships rather than marketing.