Samantha Nelson
Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.
Iams’ Dog Balloon Got Stuck Before a Parade to Highlight a Vital Pet Issue
Mars Inc.’s Iams made it look like a two-story-tall dog balloon got stuck en route to the Chicago Thanksgiving Parade to draw attention to a pet health issue.
Hannah Waddingham Revives The Love Boat in Princess Cruises’ Nostalgic Ad
Princess Cruises is the latest brand to lean into nostalgia, launching a modern tribute to The Love Boat with Hannah Waddingham.
Ford Unveils Docuseries Capturing a Global Adventure in Its Electric Vehicle
Ford enlisted adventure YouTuber Lexie Limitless, the youngest person to visit every country in the world, to circumnavigate the globe in an electric Ford Explorer and chronicle the journey in [...]
Smirnoff Names Troye Sivan Its New ‘Chief Vibes Officer’
Diageo’s Smirnoff has kicked off a multi-year partnership with Troye Sivan.
JD Sports Redefines Family in Subversive Holiday Campaign
Sportswear retailer JD Sports overturns idealized images of families that are often present in holiday marketing.
DoorDash Dials Up Nostalgia in Campaign For Hispanic Audience
DoorDash campaign by Gut Miami taps into childhood nostalgia to target Hispanic Millennials and Gen Z.
Lego’s New Holiday Hero, Cataclaws, Spreads Playfulness Around the World
Lego has introduced Cataclaws, a new holiday hero who replaces stress with playful fun in a campaign featuring activations around the world.
Amazon’s Uplifting Holiday Ad Gives the Spotlight to a Theater Janitor
A janitor’s coworkers give him the chance to show off his secret talent in Amazon’s holiday ad, which emphasizes the joy that a simple act of thoughtfulness can bring.
Apple’s Olympics Parody Shows Off Power of New MacBook
A weight lifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro.
Etsy Holiday Campaign Answers Waldo’s Existential Dilemma
Etsy's holiday campaign answers "Who's Waldo?" instead of "Where's Waldo?"