Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
Ryan Reynolds, via his Maximum Effort agency, parodies the recent Netflix hit Hot Frosty in an Aviation gin ad.
Smirnoff Names Troye Sivan Its New ‘Chief Vibes Officer’
Diageo’s Smirnoff has kicked off a multi-year partnership with Troye Sivan.
How Johnnie Walker Turned a Century-Old Mascot into a Rallying Cry That’s Endured for 25 Years
The inspiration for "Keep Walking," the Striding Man mascot received a much-needed makeover at the start of the campaign.
Ketel One Collabs With Patrick Schwarzenegger to Give Brand a Modern Twist
Actor-entrepreneur Patrick Schwarzenegger is the first “spirit advisor” for Ketel One, anchoring a social, digital and experiential effort during the crucial year-end selling season.
Heineken USA Appoints Ex-Dos Equis Marketer Alison Payne As CMO
She will transition from her current role overseeing international brands out of Amsterdam.
How the Maker of Hendrick’s Gin and Glenfiddich Is Breaking Through With Gen Z
William Grant & Sons managing director Paul Basford on the consumer insights that matter.
Resume Rewind: How Molson Coors CMO Sofia Colucci Reaffirmed Her Love for Marketing
Her first company’s management trainee program worked wonders for Molson Coors chief marketing officer Sofia Colucci, she told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service [...]
Heineken’s Technology Stops Smartphones From Ruining Gigs
Heineken developed a technology that encourages people to ditch their smartphones during music events.
Diageo Is All In on AI, Retail Media and Workplace Diversity
Performance marketing lead Shane O'Rourke on the future of commerce.
Toast Heard Round the World: Kentucky Bourbon Trail Kicks off New Campaign with Global Livestream
The rebrand’s goal is to position the Kentucky Bourbon Trail as a vacation destination to rival the well-trafficked wine country in California—call it the Sonoma of the South.
Booze? Mais Non! Emily in Paris Joins the Sober Curious Brand Boom
The modern temperance movement gets a major image boost via entertainment and business.
It Started With One Beer, but Samuel Adams Is So Much More
Celebrating its 40th anniversary, Jim Koch's pioneering craft brewery has stayed relevant as tastes changed.
Guinness Wants to Be Soccer Fans’ Favorite Beer With Premier League Partnership
Diageo tells local stories with universal truths about fandom.
Malibu and Olympic Champion Tom Daley Warn Swimmers: ‘Don’t Drink and Dive’
After announcing his retirement from diving, Olympic medalist Tom Daley stars in Malibu's PSA about the dangers of mixing alcohol and water.
Does Your Brand Have an Intellectual Alibi?
Putting logic behind the emotional decision of choosing a product.