T.L. Stanley
T.L. Stanley is a Los Angeles-based senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.
Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
Ryan Reynolds, via his Maximum Effort agency, parodies the recent Netflix hit Hot Frosty in an Aviation gin ad.
Ketel One Collabs With Patrick Schwarzenegger to Give Brand a Modern Twist
Actor-entrepreneur Patrick Schwarzenegger is the first “spirit advisor” for Ketel One, anchoring a social, digital and experiential effort during the crucial year-end selling season.
Olipop Steps Up Marketing With Its First Holiday Ad Starring Two Misunderstood Yetis
For Olipop's first holiday campaign, the brand turned packaging mascots into ad stars with help from indie agency Callen.
Tonal’s Epic, Cinematic Ad Is a Departure for the Fitness Category
The tech-driven Tonal home gym launches a brand-building, cinematic ad campaign for its critical holiday selling season.
Liquid Death and Dr. Squatch Debut ‘Soap for Psychos’
Liquid Death and Dr. Squatch drop Dirt Murderer for psychos, and regular dudes, ahead of the holidays.
Five Takeaways From Calm’s Election Night Ad
An election-pegged commercial from Calm that didn’t have a single line of spoken dialogue quickly became a major talking point in the hours following Donald Trump’s win of the White [...]
With Cannabis on the Ballot, Weed Campaigns Aim to ‘Take the Edge Off’ Election Day Anxiety
Weed brands try to lighten the election mood with stress-busting products and campaigns, as voters in four states consider cannabis legalization.
Opendoor Serves its Own Turducken in Holiday Ad
Its true origins may be a little murky—chef Paul Prudhomme trademarked it, NFL legend John Madden democratized it—but the turducken has become synonymous with the American holiday season. It’s also [...]
Free Spirits Embraces the Haters in Edgy New Ad
An ad for non-alcoholic brand Free Spirits stars a self-identified sex worker and culls its storyline from a problematic social media post. What could possibly go wrong? As any marketer [...]