Brittaney Kiefer
Brittaney is Adweek's creative editor based in London. Before joining Adweek in 2021, Brittaney was creativity and culture editor at Campaign and a reporter and editor at PRWeek.
Apple’s Moving Holiday Ad Follows a Father’s Journey With Hearing Loss
Apple depicts a father's journey with hearing loss in its emotional holiday ad.
How Coca-Cola’s AI Holiday Ad Went From Praise To Rage
Initially, Coca-Cola’s AI-powered remake of its 1995 commercial, “Holidays Are Coming,” seemed to be well received.System1, which tests emotional responses to ads, found an “overwhelmingly positive” consumer response to the [...]
McCann’s Javier Campopiano on Indie Threats and Advertising in a ‘Post-Truth Moment’
McCann's Javier Campopiano discusses how he's changing the agency's creative direction and why the truth matters more than ever.
Julie, the Plan B Challenger, Brings Its Shame-Free Mission to Cold Sores
After disrupting the emergency contraception category, Julie enters a new category with a cold sore treatment that aims to eradicate shame.
Behind the Scenes of Coca-Cola’s AI Reinvention of a Holiday Classic
One of the buzziest campaigns of the holiday season so far is Coca-Cola’s artificial intelligence (AI) reboot of its classic ad, “Holidays Are Coming.”
Target Debuts Kris, a Modern Santa, as It Shifts Holiday Marketing Strategy
Target debuts Kris, a modern Santa, as it runs two holiday campaigns to stand out in the busy period.
John Lewis Christmas Ad Goes in New Direction With Relatable Sister Story
John Lewis ventures into new territory for its anticipated Christmas ad.
Walmart’s Black Friday Campaign Spoofs Your Favorite Film Genres
Walmart debuted "Deals of Desire," a 10-part series spoofing genres of entertainment and dropping Black Friday deals.
Bridgerton Star Adjoa Andoh Serves Beauty in Boots Christmas ‘Werkshop’
Boots Christmas ad stars Bridgerton actor Adjoa Andoh as the British retailer expands further in beauty.
