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One of the buzziest campaigns of the holiday season so far is Coca-Cola’s artificial intelligence (AI) reboot of its classic ad, “Holidays Are Coming.”
Since the rise of generative AI, the technology has invoked fear from some in the industry who worry it could harm creative jobs. But the Coke ad creators at Silverside AI, an innovation lab part of agency Pereira O’Dell, say AI enhanced the human creativity behind one of the world’s most famous campaigns.
Coca-Cola’s global holiday campaign this year includes the “Holidays Are Coming” remake, its Christmas Truck Tour, the second annual “The World Needs More Santas” ad, and a festive digital AI experience that lets people create personalized snow globe animations.
This isn’t Coca-Cola’s first AI-driven holiday push.
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