F1 Academy and Brand Partners Open Lanes for Women Beyond Formula 1
F1 Academy and partners including The Female Quotient, Cisco, and American Express open lanes for women in both motorsports and business.
Here Are the Brands You’ll See During Amazon’s Black Friday NFL Game
Ralph Lauren Fragrances, Google Pixel, and Uber Eats are among the brands you'll see at Amazon's NFL Black Friday game.
Joey King (Literally) Puts On Her Game Face for e.l.f as It Continues to Blend Beauty and Sport
Brand boss Laurie Lam hopes football-themed campaign will drive appeal across genders,, ages and geographies.
Budweiser To Take Center Stage As AB InBev Sponsors FIFA Club World Cup
Brewer joins the only other confirmed sponsor Chinese electronics firm Hisense.
State Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad
State Farm and Disney keep the Caitlin Clark Effect alive in new ad.
Norwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called “Ordinary is for everyone else,” highlighting Haaland’s knack for [...]
NWSL and Google Pixel Score Women’s Soccer Fans With Pitchside Pics
The NWSL and Google Pixel use the Pitchside with Pixel program to break attendance records in 2024.
Inside Amy Reinhard’s ‘Whirlwind’ First Year as Netflix Advertising President
Netflix's ads president reflects on her first year, reveals NFL sponsors, and talks new plans for growth.
The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.
Rawlings Takes a Swing at Drop Culture With Combat MFG Baseball Bats
Rawlings and creative partner Alt League use NIL athletes and social media to pitch Combat MFG bats and drop culture to a growing market of baseball fans.
As NFL Fandom Evolves, It’s Turning to AI to Keep Up
The league is testing how the tech can bust language barriers and scale personalization.
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
These behind-the-scenes stars are making big moves for their brands, while keeping an eye on the future.
Amazon Announces NBA Studio and Black Friday Game
Amazon announces its NBA studio and Black Friday game with an NFL lead-in.
Nerds Are Back in the Game for Super Bowl 59
Nerds return to the Super Bowl a year after Ferrara sent the candy to its first Big Game earlier this year with Addison Rae.
Amazon Prime Video Officially Sold Out of Black Friday NFL Ad Inventory
Prime Video announces Black Friday ad inventory is sold out.