Cydney Lee
Cydney Lee is ADWEEK's advertising news reporter based out of NYC. Prior to joining in Aug. 2024, she was editorial assistant at Billboard. Her work has also appeared in W Magazine, GRAMMY.com, Pigeons & Planes, Vulture and more.
Joey King (Literally) Puts On Her Game Face for e.l.f as It Continues to Blend Beauty and Sport
Brand boss Laurie Lam hopes football-themed campaign will drive appeal across genders,, ages and geographies.
All the Brands Chiming in on Kendrick Lamar’s ‘Mustard’ Reference
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about…mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar’s new [...]
5 Gravity-Defying Wicked Marketing Collabs
Brands including Starbucks and Béis are co-opting the green and pink color palette.
Norwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called “Ordinary is for everyone else,” highlighting Haaland’s knack for [...]
McDonald’s Christmas Light Show is an Ode to Spontaneous Drive-Thru Dinners
The U.K. push continues the chain's successful lighthearted 'Fancy a McDonald's' campaign.
AnswerLab Taps Former Huge Global President as CEO
User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes [...]
Omnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave Report
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester’s media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and independents, based on [...]
DSW Names Crispin its Creative Agency of Record
Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK. Crispin will support the brand’s [...]
Verizon Quietly Cuts Adfellows Program, Severing Key Path for Diverse Ad Talent
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco’s former CMO Diego Scotti, adfellows’ nine-month fellowship provided career growth opportunities for diverse candidates. [...]
RZA Plays a Mystical Beekeeper To Mark Nike’s Wu-Tang Clan Dunk High Re-Release
The New York Knicks also make a cameo in the spot to celebrate the sneaker collab.