All the Brands Chiming in on Kendrick Lamar's 'Mustard' Reference

The Compton, Calif. rapper released a surprise album last week that has the internet screaming about condiments

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In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about…mustard.

The condiment-related enthusiasm comes in response to Kendrick Lamar’s new album, GNX, which surprise dropped on Friday (Nov. 22). Named after his ties to the 1987 Buick vehicle model, the 12-song album sees the rapper grappling with his role in the music industry and its interpersonal trials and tribulations, while also loosely continuing a series of diss tracks aimed at fellow rapper Drake.

The

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