Joey King (Literally) Puts On Her Game Face for e.l.f as It Continues to Blend Beauty and Sport
Brand boss Laurie Lam hopes football-themed campaign will drive appeal across genders,, ages and geographies.
All the Brands Chiming in on Kendrick Lamar’s ‘Mustard’ Reference
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about…mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar’s new [...]
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist
CMO Andrea Brimmer wants to recapture spirit of original 2018 launch.
The Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand
Creatives weigh in on the car-free car ad that's set the internet ablaze.
5 Gravity-Defying Wicked Marketing Collabs
Brands including Starbucks and Béis are co-opting the green and pink color palette.
Norwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called “Ordinary is for everyone else,” highlighting Haaland’s knack for [...]
Why Pepsi Hijacked McDonald’s and Wendy’s Soda Cups
Amid the cola wars, this is 'more than just a stunt' for Pepsi.
Behind The Scenes With The YouTube Family Convincing Your Kids To Eat Veggies
Gracie's Corner has received significant recognition, including the 2024 NAACP Award for Most Outstanding Children’s Program.
From Dora to Bluey: What Marketers Need to Know About the ‘No Sabo Kids’
It’s not just about language—it’s about identity.
RZA Plays a Mystical Beekeeper To Mark Nike’s Wu-Tang Clan Dunk High Re-Release
The New York Knicks also make a cameo in the spot to celebrate the sneaker collab.
Our Brand Crashed the Timothée Chalamet Look-alike Competition. Here’s What We Learned
Marketers love to be perfectionists—this is your sign to stop overthinking it.
Move Over, Beyoncé. Content Is Having Its Own Renaissance
Top marketers share their analysis and real-world examples of the current state of content consumption.
Gap’s Creator Choir Throws it Back to the ’90s With a Festive Janet Jackson Cover
The retailer continues its nostalgia trip with an all-singing holiday ad
3 Things Brands Must Keep in Mind to Get Diwali Right
This year, brands like Target, Cartier, and Mattel participated in the festival of lights.