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When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind?
Perhaps it’s the brand’s growling cat emblem. Maybe it’s Ben Kingsley’s starring role in its “Good to Be Bad” F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set to a techno soundtrack?
If that’s not where your mind went, you’re not alone. The internet is divided by “Copy Nothing,” a car-free campaign from the brand’s in-house creative team.
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