Portrait of Rebecca Stewart

Rebecca Stewart

Rebecca is Adweek's brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others. She co-hosts Adweek's flagship podcast "Yeah, That's Probably an Ad."

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Budweiser To Take Center Stage As AB InBev Sponsors FIFA Club World Cup

Brewer joins the only other confirmed sponsor Chinese electronics firm Hisense.

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EXCLUSIVE: Ex-Chobani and Uber Marketer Thomas Ranese To Join Intuit as CMO

He will replace Lara Hood Balazs who announced her departure in May

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Ally Financial Revives ‘Banksgiving’ With A TikTok Twist

Brand Purpose

CMO Andrea Brimmer wants to recapture spirit of original 2018 launch.

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The Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand

Creatives weigh in on the car-free car ad that's set the internet ablaze.

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Why Pepsi Hijacked McDonald’s and Wendy’s Soda Cups

Amid the cola wars, this is 'more than just a stunt' for Pepsi.

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Walgreens Chain Boots Is The Latest Target of Right-Wing Activists

Conservatives have called for a boycott over the brand's Christmas ad.

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Brands Are Planning to Shake Up How They Pay Media Agencies

Data & Insights

Clients are wiling to pay more, but 58% say they'll pay less where AI is deployed, finds WFA.

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Indie OOH Agency Billups Doubles U.K. Footprint With Acquisition of Mediabridge Global

Seven-figure deal marks the company's fifth international purchase in 12 months.

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Disney’s Holiday Film Introduces an Unlikely Dynamic Duo: A Boy and His Octopus

Holidays

Taika Waititi directed the funny, moving short which was developed by Adam&eveDDB.

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Deliveroo’s Global Marketing Boss Adam Bishop Exits

The chief product and marketing officer previously scaled the takeout app's ad business.