Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both.
To hammer home its long-standing “Better With Pepsi” food pairing platform, Pepsi fired shots last week during National Fast-Food Day, aiming for chains that exclusively serve Coke with “Undercover Cups.”
The message? Burgers deserve Pepsi.
The guerilla-style marketing campaign from BBDO has Pepsi switching out branded McDonald’s, Wendy’s, and Burger King cups with ones featuring revised, Pepsi-tinged logos.
Create Your Free Account
Registration Includes:
The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.
Already a member? Sign in
