Electric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety
Electrify Expo saw growth among conservative buyers and practical marketing messages.
ThredUp Wants to Bring Social Commerce to Thrift Shoppers
The online thrift shop has hired a new head of social commerce, it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January.
Ogilvy’s Clients Just Received a Curious Package: A Golden Ticket to Ogilvyland
The hand-delivered package also included an "oilypop" and a letter to each company's leaders, highlighting the conflicts between their own sustainability goals and the work that Ogilvy does for fossil [...]
To Sell Americans on Nuclear, This Campaign Highlights Rising Support for the Energy Source
Constellation Energy thinks there’s one thing that can span the political divide in the U.S.: nuclear energy. In a campaign that began in July and wraps this week, the energy [...]
Havas Media’s First Shell Campaign Is Under Fire With More Than 70 Complaints for Greenwashing
Over 70 people have filed complaints with the U.K.’s Advertising Standards Authority over a recent Shell ad.
At Climate Week NY 2024, Marketers Look Beyond Net Zero
As brands backtrack on climate targets, marketing leaders aim to build more reliable solutions.
ANA, Scope3 Urge Industry to Reduce Carbon Emissions Without Hampering Ad Performance
With Climate Week NYC taking place this week, the ANA teamed up with sustainable adtech company Scope3 on a deep dive into the carbon cost of digital marketing and how [...]
ExxonMobil Faces California Lawsuit Over Plastics Recyclability Claims
California Attorney General Rob Bonta filed a lawsuit Monday against ExxonMobil, accusing the oil and gas giant of exaggerating the effectiveness of its plastics recyclability efforts and causing pollution in [...]
The Ad Industry’s Largest Agencies Are Still Hooked on Big Oil
Clean Creatives released its annual F-List report, publicizing 1,010 contracts between 590 ad and PR agencies and over 400 fossil fuel companies.
Fractional Consultancy Launches to Accelerate Sustainability Efforts
Chiefly & Co., a women-led fractional executive consultancy, aims to help companies prove that being sustainable is not just the right thing to do, but it’s also good for the [...]
Woolmark’s Ad Is a Zombie Apocalypse Where the Enemy Is Synthetic Clothing
Disembodied garments invade a city to illustrate that synthetic clothes are haunting our planet
How Can Current Electric Vehicle Owners Help Plug the Adoption Gap?
As adoption moves from the early adopters to the “early majority,” several key loyalty factors should be considered by auto marketers as they build their next media plan.
Intrepid Travel Targets Climate Week NYC Attendees With Biggest Ad Blitz Yet
Intrepid Travel is investing $5 million in media for a new campaign in New York based on the success of last year's campaign.
Greenpeace Targets Unilever’s Climate Credentials In Dove ‘Real Beauty’ Spoof
The UK campaign group accuses Dove of hypocrisy and plastic pollution
Not Impossible: The Alternative Protein Category Needs a Rebrand
.The industry's current approach risks turning consumers away from the category altogether.