Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.

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Tools of the Trade: OJ Deady From TwelveA.M.

Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their [...]

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FCB NY Forms Kellanova Team with Droga5’s Dan Kelly

Former Droga5 executive creative director Dan Kelly is headed to FCB New York to co-lead a team overseeing Kellanova brands Cheez-It, Pringles, and Rice Krispies Treats, following IPG being named [...]

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Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More

Agencies

The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing [...]

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Tools of the Trade: Evan Schultz from Le Truc

Agencies

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at [...]

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Rise New York & Partners Expands Globally With Acquisition of Spaces&Creatures

Revolving Door

Rise New York & Partners, an independent creative agency, has acquired Spaces&Creatures, an experiential studio. Renamed Artlab by Rise, the acquisition expands Rise’s capabilities in creative technology and artistic innovation. Space&Creatures was [...]

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YMCA Taps The Martin Agency as Agency of Record

Accounts

YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the [...]

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Tim Maleeny Joins Quad Leadership as Chief Client Strategy and Integration Officer

The veteran strategist comes to the marketing company from Havas.

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Brand Strategy Firm Fazer Names Craig Bagno Head of Strategic Integration

Revolving Door

Fazer, a brand strategy firm, has appointed strategy veteran Craig Bagno as head of strategic integration, a newly created role at the agency. Bagno will lead Fazer’s strategic development and [...]

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The Heartfelt Rewards of Adoption from Foster Care are Highlighted in New PSAs

Campaigns

Fostering a child is never easy, especially through the teenage years, but a new series of public service announcements from The Ad Council highlight the rewards of caring and love [...]

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AKQA Group CMO Sam Kelly Resigns After 17-Year Tenure

C-Suite

WPP agency AKQA Group is losing its second long-tenured C-level executive in less than a month. On Monday, Sam Kelly, chief marketing officer, announced his departure after 17 years with [...]