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YMCA Taps The Martin Agency as Agency of Record

The agency will help the organization celebrate its 175th anniversary in the U.S.

YMCA US Martin Agency
The Martin Agency is tasked with creating a campaign to celebrate the YMCA USA's 175th anniversary.
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By Kyle O’Brien

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YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization.

The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the orgnizations’ 175th anniversary in the United States.

Details of the deal were not disclosed, but COMvergence estimates the YMCA’s 2024 media spend at $30 million. 

The YMCA had previously hired VML as its advertising and digital transformation agency of record in 2020.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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