Undervalued and Overlooked, Producers are the Linchpin of Great Creative
In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The [...]
Exverus Media’s Talia Arnold on Building the Agency She Always Wanted to Work For
Head of strategy Talia Arnold on co-founding the agency she always wanted to work for.
Foundation Over FOMO: Don’t Rush to Build Your Own AI System
The race isn’t to see who can build the biggest AI system the fastest—it’s to see who can use AI most effectively to deliver value to clients.
The Top AI Skills Every Creative Should Learn for Job Security
In the near future, it will be incredibly important for agencies to have go-to employees for specific platforms and prompts.
Radical Independence: How Indies Are Ushering in the Next Era of Great Advertising
Since many indies are still founder-led, independence registers in a deep sense of partnership.
Navigating Equity and Inclusion in the AI Era
Addressing ethics in using AI tools must be a top priority.
What Agencies (and Clients) Can Learn From a Fractional Approach
It would combine the flexibility of the project-based model with the stability and long-term relationships of the retainer model.
TBWA’s Newly Named Global CEO Erin Riley Talks Disruption and Leadership
The Omnicom Advertising Group formation has created new opportunities.
George Popstefanov, CEO of PMG, Strives to Empower His Team
The Agency All-Stars Exec of the Year is investing in employees through important programs.
Code and Theory Expands Its Network by Adding Agencies Instrument and Left Field Labs
The move unifies Stagwell’s digital transformation agencies for greater scale and growth opportunities.
How Creative Partners Can Find Their Professional ‘Happily Ever After’
The bond of a marriage is sacred; so is a business relationship.
Mark Read and Rob Reilly on WPP’s Creative Reputation and Its AI Offering
Why it's putting its creative offering 'front and center.'
10 Private Equity Firms Ad Agencies Should Watch
Tracking the private equity firms investing in ad agencies and advertising-adjacent companies.
Ad Agency Finances 101: What New Founders Should Know
Despite doing great work, one pain point is how to pivot from being an employee to being a business owner.
IPG Agencies Reveal Documentary Film About Advertising Icon Ilon Specht
Two-time Academy Award-winning filmmaker Ben Proudfoot directed The Final Copy of Ilon Specht, which premiered this month at the Tribeca X festival.