Brands Are Planning to Shake Up How They Pay Media Agencies
Clients are wiling to pay more, but 58% say they'll pay less where AI is deployed, finds WFA.
How Doe-Anderson Brought Multicultural Marketing Into the College Classroom
The oldest indie agency launched a Multicultural Marketing program at the University of Louisville College of Business earlier this year.
Exverus Media’s Talia Arnold on Building the Agency She Always Wanted to Work For
Head of strategy Talia Arnold on co-founding the agency she always wanted to work for.
What We’ve Overlooked in the Agency AI Conversation
Getting computational things, aka the complicated bits, to understand ordinary language is magical.
Radical Independence: How Indies Are Ushering in the Next Era of Great Advertising
Since many indies are still founder-led, independence registers in a deep sense of partnership.
This Agency Wasn’t Disheartened When It Lost a Pitch, Instead It Waited Four Years to Win It
The agency played the long game to win a tourism account.
Why Your Creative Org Can’t Afford To Get Talent Wrong
Staff costs represent the single largest expense area on an agency P&L.
How Worldwide Partners Gives Indie Agencies an Edge and a Global Presence
Worldwide Partners has a global reach that rivals some holding companies, but its agencies remain wholly independent.
How to Start a Creative Agency With Flower Shop
New York shop Flower Shop's founders offer lessons from their first year in business.
Former Netflix Multicultural Director Linda Guerrero Launches Cultural Agency
The agency will specialize in publicity, awards and marketing for multicultural audiences.
How Creative Partners Can Find Their Professional ‘Happily Ever After’
The bond of a marriage is sacred; so is a business relationship.
10 Private Equity Firms Ad Agencies Should Watch
Tracking the private equity firms investing in ad agencies and advertising-adjacent companies.
Ad Agency Finances 101: What New Founders Should Know
Despite doing great work, one pain point is how to pivot from being an employee to being a business owner.
IPG Agencies Reveal Documentary Film About Advertising Icon Ilon Specht
Two-time Academy Award-winning filmmaker Ben Proudfoot directed The Final Copy of Ilon Specht, which premiered this month at the Tribeca X festival.
Inside Search Consultants’ Changing Processes to Connect Brands With Agencies
Search consultants are reimagining reviews and making it easier for brands and agencies to partner.