2025 Media Agency of the Year Now Open for Entries
ADWEEK opened the 2025 Media Agency of the Year Awards for entry.
Brands Are Planning to Shake Up How They Pay Media Agencies
Clients are wiling to pay more, but 58% say they'll pay less where AI is deployed, finds WFA.
Local Know-How Is Your Agency’s Secret Weapon
In a consumer-centric world, stop buying media in agency-centric ways.
Omnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave Report
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester’s media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and independents, based on [...]
Exverus Media’s Talia Arnold on Building the Agency She Always Wanted to Work For
Head of strategy Talia Arnold on co-founding the agency she always wanted to work for.
The Brandtech Group’s Latest Tool Addresses AI Biases
The Brandtech Group is helping advertisers correct diversity concerns with AI like race, gender, and age.
The Messi Effect Is Just the Beginning: 4 Takeaways From Copa America
The latest Yeah, That’s Probably an Ad episode discusses why marketers should pay attention to the current state of soccer culture in the U.S.
3 Tips From Ad Agency Leaders on Adding a Media Department
Shops must invest in expert-level talent—and it's crucial to hire leaders with both strategic and tactical skills.
Lego Hands Global Media Account to Publicis One
Starcom-powered agency will take over from IPG's Initiative.
10 Private Equity Firms Ad Agencies Should Watch
Tracking the private equity firms investing in ad agencies and advertising-adjacent companies.
Ad Agency Finances 101: What New Founders Should Know
Despite doing great work, one pain point is how to pivot from being an employee to being a business owner.
7 AI Stories From Cannes Lions You Might Have Missed
Meta, Havas and TikTok all unveiled AI innovations at the festival.
Inside Search Consultants’ Changing Processes to Connect Brands With Agencies
Search consultants are reimagining reviews and making it easier for brands and agencies to partner.
Havas Bets $400m on AI, Readies Vivendi Spin-Off Plans
The four-way break-up separates Havas into a standalone company.