Trishla Ostwal
Trishla is Adweek's AI and tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, and antitrust. A graduate of Columbia University's Graduate School of Journalism, Trishla previously was a reporting intern for Science News.
5 Ways TikTok’s AI Ad Buying Tool Smart+ Can Catch Up With Meta’s ASC
Since Smart+'s October launch, brands have flagged inconsistent performance—some even pulled their campaigns.
40% of an Ecommerce Brand’s Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains
Growth in AI-generated and MFA sites are causing headaches.
The Metaverse’s Rise and Fall in 5 Charts
New data reveals the ups and downs of the metaverse.
Perplexity Rolls Out Its AI-Powered Ecommerce Experience in the US
The AI firm is competing against Google and TikTok.
Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze
IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment have collectively spent less than $3.3 million on X.
Dow Jones Wins AI Licensing Deals With More Than 4,000 News Outlets Like the AP
The media giant's Factiva platform will surface gen AI search results from publishers including The Associated Press and The Wall Street Journal.
Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test
‘Performance Max Optimization Experiments’ have been available for a little over a month.
Trump’s Victory Signals Significant Shifts In Media Persuasion
The 2024 election revealed the growing influence of alternative media over traditional political commentary.
Some Brands Turned Off TikTok Smart+ After Inconsistent Performance
Brands point to lack of consistent performance and access to revenue data
Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens serves around 8 million customers daily, generating around $30 billion in quarterly revenue.