5 Ways TikTok’s AI Ad Buying Tool Smart+ Can Catch Up With Meta’s ASC
Since Smart+'s October launch, brands have flagged inconsistent performance—some even pulled their campaigns.
Bluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet
Brands like Duolingo, Hulu, and Netflix are organically posting on Bluesky
The Biggest Questions After The Trade Desk’s OS Announcement
The Trade Desk's OS announcement raises questions for industry experts.
40% of an Ecommerce Brand’s Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains
Growth in AI-generated and MFA sites are causing headaches.
Perplexity Rolls Out Its AI-Powered Ecommerce Experience in the US
The AI firm is competing against Google and TikTok.
Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze
IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment have collectively spent less than $3.3 million on X.
The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.
Dow Jones Wins AI Licensing Deals With More Than 4,000 News Outlets Like the AP
The media giant's Factiva platform will surface gen AI search results from publishers including The Associated Press and The Wall Street Journal.
Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test
‘Performance Max Optimization Experiments’ have been available for a little over a month.
Some Brands Turned Off TikTok Smart+ After Inconsistent Performance
Brands point to lack of consistent performance and access to revenue data
Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens serves around 8 million customers daily, generating around $30 billion in quarterly revenue.
Meta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows
Threads is not expected to significantly contribute to Meta revenue in 2025.
Poshmark Takes on Google and TikTok With Gen AI Visual Search Update
Poshmark's AI initiative follows its acquisition by South Korean search engine Naver for $1.2 billion in 2022.
Inside The Pitch Deck Used by Data Validation Firm Truthset to Raise $5M
With the new funding, it wants to grow partnerships with CPG, CTV brands and publishers, and launch solutions for third-party cookie deprecation.