Paul Hiebert
Paul Hiebert is Adweek's deputy editor of special projects.
Podcasts Are Increasingly a Visual Medium
One factor behind President-elect Donald Trump’s victory in early November was his campaign’s decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid [...]
Walmart vs. Target: Online Searches Reveal Who Is Winning the Holiday Shopping Season
With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what’s to come. So far, the messages have been mixed. Walmart reported sales at [...]
Out of Home Advertising Had Another Record-Breaking Quarter
Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising Association [...]
The Metaverse’s Rise and Fall in 5 Charts
New data reveals the ups and downs of the metaverse.
Infographic: The Rapid Rise and Fall of the Metaverse
After being everywhere in 2021, the metaverse has virtually disappeared.
Exclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesses
Steep drops in Google search visibility could mean the end to publishers outsourcing affiliate operations.
Amazon Has Slashed Its US Ad Spend by $700 Million This Year
Amazon, Target, Walmart, Temu, and Shein spent $5.6 billion on U.S. ads this year.
Trump’s Victory Signals Significant Shifts In Media Persuasion
The 2024 election revealed the growing influence of alternative media over traditional political commentary.
After Harris Entered, Democrats Outspent Republicans on Presidential Ads by $460 Million
Since Vice President Kamala Harris entered the race in late July, Democrats have spent nearly $460 million more advertising their nominee than Republicans have promoting former President Donald Trump.
A Happy Halloween for M&M’s
Whether shoppers think they’re cute or controversial, M&M’s colorful mascots continue to produce positive results for the brand. This is valuable throughout the year, but crucial during Halloween. In September, [...]