With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what’s to come.
So far, the messages have been mixed.
Walmart reported sales at U.S. stores increased 5.3% during Q3, signaling confident customers and a strong economy. Target, however, had a disappointing third quarter, suggesting consumers are pulling back after struggling to keep up with years of inflation. The Minneapolis-based retailer now expects sales to remain flat in Q4.
Another way to gauge potential sales for the crucial winter holiday season is by inspecting what people are doing on each retailer’s website.
Create Your Free Account
Registration Includes:
The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.
Already a member? Sign in
