American Eagle CMO Craig Brommers on TikTok and Brand Loyalty
How the clothing retailer is engaging with Gen Z.
Lululemon Taps Google’s Brandon Viney as North America Brand Creative Director
The Wieden+Kennedy alumni will be one of four creative regional leads.
The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.
ThredUp Wants to Bring Social Commerce to Thrift Shoppers
The online thrift shop has hired a new head of social commerce, it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January.
Creating a Movement in Women’s Leadership With Ilona Aman, CMO of Athleta
How being there for girls drives women's achievement.
Asos Unveils New Brand Platform That Ignores Fashion’s Gatekeepers
Asos campaign speaks to a growing trend of people seeking style inspiration from beyond fashion's traditional gatekeepers.
Resume Rewind: Aurora James on Career Pivots, From Fashion Designer to Working In PE
Aurora James, founder of Brother Vellies and The Fifteen Percent Pledge, is featured in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.
Red Wing Creates a ‘Will’ For Boots to Fight Fast Fashion
Legacy footwear brand Red Wing fights against fast fashion by creating a will for shoes.
Beyoncé Cleans Up in Remake of Levi’s Iconic ‘Launderette’ Ad
The Cowboy Carter singer puts her own twist on 1985 commercial.
John Donahoe Steps Down as CEO of Nike
Nike president and CEO John Donahoe will retire Oct. 13, to be succeeded by longtime veteran Elliott Hill, who retired in 2020.
ADWEEK’s 2024 Brand Genius Winners Are Shaping the Future
These 14 visionaries—and one legacy brand upending stereotypes—are forging a more dynamic and equitable world.
Sephora and TikTok Are Partnering to Help Beauty Marketers Make More Inclusive Branded Content
Sephora wants to find more diverse voices by teaching artists and brands to make music for TikTok.
Why Poppi Used a New York Pop-Up to Promote a New Flavor and Drive Merch Sales
The viral soda brand used a pop-up experience during New York's Fashion Week to promote a new flavor and drive sales of branded merch.
Old Navy’s Brand Revival Delivers 90s Nostalgia With a Modern Twist
Old Navy marks its 30th anniversary with a campaign, limited-edition product drop, and Fashion Week party that leans into 90s nostalgia.
Willem Dafoe is a Style Icon in Zalando’s Campaign to Solve Fashion Dilemmas
Zalando campaign stars Willem Dafoe as a fashion icon to inspire style confidence in everyone.