Kathryn Lundstrom
Kathryn Lundstrom is ADWEEK’s commerce and sustainability editor, covering the retail media boom and the advertising and marketing industry’s response to the climate crisis. Before joining Adweek in 2019, she wrote about politics for The Daily Donut, analyzed policy at the Texas Capitol and checked facts at Sports Illustrated. She holds a bachelor’s degree in international relations from the University of Wisconsin-Madison, a master’s in journalism from the University of Texas at Austin and a master of global policy studies from the LBJ School of Public Affairs.
Drop Your Assumptions: Social Commerce Trends Buck Gender and Age Stereotypes
Men are more likely than women to follow brand accounts, engage with influencers, and buy things impulsively.
Electric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety
Electrify Expo saw growth among conservative buyers and practical marketing messages.
Hellmann’s Is Back in the Super Bowl for the 5th Consecutive Year
The ad will introduce a new mascot, Manny Mayo.
ThredUp Wants to Bring Social Commerce to Thrift Shoppers
The online thrift shop has hired a new head of social commerce, it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January.
Dealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump
FTC chair Lina Khan, who has been tough on M&A, will likely be replaced much more quickly under Trump
Amazon’s Ad Business Grew Faster Than the Company’s Overall Growth in Q3
The numbers $14.3 billion — The amount Amazon made from net sales of its advertising services in Q3, up 19% year-over-year. Ads made up almost 9% of Amazon’s total sales. [...]
Sam’s Club’s New Ad Leader Teases How He’s Revamping the Retailer’s Ad Business
Just after completing his first 100 days on the job, Harvey Ma, Sam’s Club vice president and general manager of retail media, sat down with ADWEEK to talk through his [...]
3 Tips for Success in Social Commerce and Creator Marketing
To discuss how brands can turn social commerce into a revenue stream and work with creators, execs from Pair Eyewear and shopping platform LTK took the stage at ADWEEK's Mediaweek.
Ogilvy’s Clients Just Received a Curious Package: A Golden Ticket to Ogilvyland
The hand-delivered package also included an "oilypop" and a letter to each company's leaders, highlighting the conflicts between their own sustainability goals and the work that Ogilvy does for fossil [...]
To Sell Americans on Nuclear, This Campaign Highlights Rising Support for the Energy Source
Constellation Energy thinks there’s one thing that can span the political divide in the U.S.: nuclear energy. In a campaign that began in July and wraps this week, the energy [...]