Social commerce is on the rise, but it’s not a guaranteed path to success for brands unfamiliar with the cadence and culture of social platforms and creator marketing.
To discuss how brands can turn social commerce into a revenue stream and successfully work with creators, execs from Pair Eyewear and shopping platform LTK took the stage at ADWEEK’s Mediaweek. Rodney Mason, head of marketing and brand partnerships at LTK, and Grant Goldman, vice president of marketing at Pair Eyewear, outlined three major trends shaping the future of social commerce.
Be flexible
Mason recounted a time that Olympic gold medalist Nastia Liukin, one of the creators that LTK works with, was planning to be in Paris for a trip.
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