5 Ways TikTok’s AI Ad Buying Tool Smart+ Can Catch Up With Meta’s ASC
Since Smart+'s October launch, brands have flagged inconsistent performance—some even pulled their campaigns.
Perplexity Rolls Out Its AI-Powered Ecommerce Experience in the US
The AI firm is competing against Google and TikTok.
Dow Jones Wins AI Licensing Deals With More Than 4,000 News Outlets Like the AP
The media giant's Factiva platform will surface gen AI search results from publishers including The Associated Press and The Wall Street Journal.
Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens serves around 8 million customers daily, generating around $30 billion in quarterly revenue.
30 Gen AI Campaigns Later, Klarna Cuts Annual Marketing Spend by 12%
Klarna marketing chief said the marketing team’s reduction is partly due to AI’s growing capabilities, adding that further cuts could follow as AI continues to advance.
Inside The Pitch Deck That Earned Visual AI Startup Vizit $25M
Over 195 billion commercial images and videos are produced every year.
Razorfish Offers Clients Real-World AI Use Cases Through Beta Labs
The lab is part of Publicis Groupe’s commitment of investing north of of $300 million on AI
What’s Hot and What’s Hype: VC Tips on AI’s Future in Retail
Investors unpack on next big AI bet, gen AI hype, and whether search is drawing more dollars.
Poshmark Takes on Google and TikTok With Gen AI Visual Search Update
Poshmark's AI initiative follows its acquisition by South Korean search engine Naver for $1.2 billion in 2022.
Infinite Reality Boosts Commerce Capabilities With Acquisition of Zappar for $45M
The term “cross-platform” finds its way into many announcements of mergers and acquisitions, but it truly applies in the case of Infinite Reality’s $45 million agreement to acquire Zappar.
Explainer: What Marketers Need to Know About Tech’s Next Big Bet, AI Agents
Wiley tested Salesforce's AI agent and saw a 40% increase in case resolution.
Photographer-Heavy Platform VSCO Starts Selling Ads With Liquid I.V. Campaign
The decade-old platform said it has 60 million unique monthly visitors and over 200 million registered users.
Meta Extends Business AI Chatbots to Ads and Brings Back Celebrities to Voice its AI
The biggest news for advertisers on day one of Meta Connect 2024 was the expansion of Meta’s business AI chatbots to brands running click-to-message ads in English on messaging apps [...]
JLL CMO’s Five Steps to Convincing a Hesitant Board to Invest in AI
JLL has plans to launch 10 propriety gen AI tools by end of the year.
The Nature Conservancy and SAS Are Navigating AI Hype to Drive Revenue
The Nature Conservancy and SAS share best practices to navigate the AI boom.