Adam Driver Reads 5-Star Amazon Reviews for New Holiday Campaign
Adam Driver is narrating some of Amazon’s “funniest and most iconic” five-star product reviews for the company’s “5-Star Theatre” campaign in the U.S., leading up to Black Friday week.
Amazon Web Services Taps Former SAP, Microsoft Exec Julia White as CMO
Amazon Web Services named former SAP chief marketing and solutions officer Julia White as its new CMO.
Amazon Confirms Shutdown of FAST Service Freevee
Amazon confirmed that it will shut down FAST service Freevee, which debuted as IMDb Freedive in January 2019.
Amazon Has Slashed Its US Ad Spend by $700 Million This Year
Amazon, Target, Walmart, Temu, and Shein spent $5.6 billion on U.S. ads this year.
Here’s How Brian Williams Began Amazon’s First Newscast
Election Night Live opened with a narrated segment that wouldn't have been out of place on The Daily Show with Jon Stewart.
What to Expect From Amazon’s First Election Night Special
Producers Glenn Weiss and Ricky Krishner reveal why Election Night with Brian Williams "won't look like every other news show out there."
Amazon’s Ad Business Grew Faster Than the Company’s Overall Growth in Q3
The numbers $14.3 billion — The amount Amazon made from net sales of its advertising services in Q3, up 19% year-over-year. Ads made up almost 9% of Amazon’s total sales. [...]
Amazon’s Buy It Now Goes Swimming With Shark Tank
Prime Video casts its line into the entrepreneurial reality genre.
Watch the First Trailer for Brian Williams’ Election Night Special
The former NBC News anchor is headlining Amazon's first news special
Amazon’s Interactive Ads Get Battery-Powered by Duracell Success
Duracell saw lifts in brand recall and consideration from Amazon carousel ads.
Amazon’s AI Generator Tool Can Now Create Audio Ads
Brands can now use generative AI to make audio ads—in addition to images and video—through Amazon Ads' self-service tools.
Amazon Is Quietly Bringing Ads to Rufus, Its Gen AI Search Engine
Amazon is plugging ads into its gen AI shopping tool Rufus, but ad buyers are cautious of the new placement.
Exclusive: Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP
Amazon ends media account review following an 'extensive' process lasting more than 6 months.
Exclusive: Amazon Closes First Upfront, Shaking Up the TV Market
Amazon closes its first TV upfront, affecting pricing with an influx of supply.
Amazon Live and GroupM Give Shoppable TV a Shot in the Arm for Brands
In 2023, more than 1 billion viewers in the U.S. and India watched Amazon Live streams.