Soon, you’ll hear more audio ads on Amazon’s properties that were created with generative AI.
Brands can now use generative AI to make audio ads—in addition to images and video—through Amazon Ads’ self-service tools. That was one of many advertising- and adtech-related developments that the commerce giant announced today at Amazon unBoxed, its annual advertising conference, as it vies to retain its dominance in digital advertising and retail media.
“With audio added to the lineup, we offer a full suite of tools that can generate images, videos and audio from little more than the information on a product’s detail page,” Jay Richman, vice president of creative experiences for Amazon, told ADWEEK.
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