Adam Driver Reads 5-Star Amazon Reviews for New Holiday Campaign
Adam Driver is narrating some of Amazon’s “funniest and most iconic” five-star product reviews for the company’s “5-Star Theatre” campaign in the U.S., leading up to Black Friday week.
Adtech Firm Criteo Lays Out Its Plan to Win In Retail Media
Criteo CEO Megan Clarken sees a big opportunity in retail media.
Drop Your Assumptions: Social Commerce Trends Buck Gender and Age Stereotypes
Men are more likely than women to follow brand accounts, engage with influencers, and buy things impulsively.
Google Pushes Its Shopping Ads To Improve Retail Media
Google’s Shawn McGahee and Wavemaker’s Briana Finelli talked about the changing state of retail media.
Meet the Execs Leading the Next Wave of Retail Media
Companies like CVS, PayPal, and United are tapping into the advertising talent pool
Retail Media’s 3 Biggest Challenges
Retail media is poised for growth but advertisers want more measurement and consolidation.
The Ultimate Guide to Retail Media in 2025
Retail media is poised for growth but faces big challenges like measurement and differentiation.
Resume Rewind: Matty Beckerman Wants to Make Star Wars Shoppable
Matty Beckerman, founder of IRCODE, is featured in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.
Grubhub Enters the Ad Game, Taking on Uber Eats and DoorDash
Grubhub is betting that advertising can help boost a dip in U.S. orders.
Bodyarmor CMO Tom Gargiulo on AI, Athletes, and the Future of Hydration
CMO Tom Gargiulo on leveraging AI to deliver personalized content and forge stronger consumer connections.
Collaborative Leadership: Campbell’s Omnichannel Success
A case study of developing and launching Goldfish Crisps.
StockX Fills Its CMO Post With Nick Karrat
Nick Karrat is lacing up his Jordans and heading to Detroit to become the new chief marketing officer at online marketplace StockX.
Infinite Reality Boosts Commerce Capabilities With Acquisition of Zappar for $45M
The term “cross-platform” finds its way into many announcements of mergers and acquisitions, but it truly applies in the case of Infinite Reality’s $45 million agreement to acquire Zappar.
Walmart Reveals How It’s Using Gen AI and Augmented Reality to Change Shopping
Walmart is developing new technologies to help shoppers return items and better view products.
To Help Buyers Increase ROI, TikTok Debuts AI-Powered Smart+ Performance Tools
TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.